VIRGIN NIGERIA
THE TASK
To create an enabling environment for the 2005 launch of Nigeria's new private sector flag carrier, amidst deafening critism based on national sentiments, competitive and special interest group.
RESPONSES
Strong issue management mode from 2004, with constant trend analysis and executive briefs to client to help the process of response and management with the different stakeholders.
Proactive media engagements to direct the course of negative public and media perceptions of the joint venture between Nigeria and Virgin Atlantic Airways
RESULTS
Wide local and international news coverage of the activities of Virgin Nigeria; marked reduction in the level of public 'conscientious objection' to the concept of Virgin Nigeria in the weeks before launch.
RESULT
Zain had demonstrably higher PR output than competitors.
The rebranding from Celtel to Zain produced only positive commentaries.
THE TASK
To create an enabling environment for the 2005 launch of Nigeria's new private sector flag carrier, amidst deafening critism based on national sentiments, competitive and special interest group.
RESPONSES
Strong issue management mode from 2004, with constant trend analysis and executive briefs to client to help the process of response and management with the different stakeholders.
Proactive media engagements to direct the course of negative public and media perceptions of the joint venture between Nigeria and Virgin Atlantic Airways
RESULTS
Wide local and international news coverage of the activities of Virgin Nigeria; marked reduction in the level of public 'conscientious objection' to the concept of Virgin Nigeria in the weeks before launch.
RESULT
Zain had demonstrably higher PR output than competitors.
The rebranding from Celtel to Zain produced only positive commentaries.
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