The building blocks of our successful offer to clients are multiple. These include our status as PR industry pioneer with tested and established processes, critical knowledge of the Nigerian media, excellent media relationships, experience in issue analysis and management, local synergy with other Troyka group companies, the synergy and key learnings deriving from international affiliations to Fleishman-Hillard and Arcay Corporate Communications; and experience and key learnings derived from working on notable international and multinational brands Our current client list attests to our representing new international businesses entering into the Nigerian market.
Navigating the challenges of poor regulation, a critical media, and negative public sentiments among other things, has led to some very interesting experiences

Media Relationships
Our team of consultants, a number of whom have been working journalists, come with an impressive knowledge of the Nigerian media terrain and are capable of networking with the different levels of professionals in the print media throughout Nigeria.

The team has handled some of the most high profile media relations assignments in Nigeria, and continues to maintain excellent relationships with editors, correspondents and reporters who cover the various beats for different print and broadcast media

Media Monitoring
Because there is no independent print media monitoring service in Nigeria, we perform this service for each of our clients and can offer the service on request for businesses that don’t reside with The Quadrant Company. Broadly, our media monitoring covers the following areas:

Print Media
All national daily, weekly and monthly newspapers and magazines because these publications are available in Lagos which is our company’s operational base

Broadcast Media
The spread of TV and radio is highly diversified and fragmented nationwide. Because of the expansive geographical spread of the electronic media in the country, we outsource any TV and radio monitoring activity outside of Lagos to established electronic media monitoring companies

MEDIA IN NIGERIA
Nigeria has a vibrant but highly fragmented media, all of which is available for PR messages.

Print
Close to a dozen key newspapers offering good national coverage with regional flavour and specialised content segmentation. Three of these are major business publications Several weekly news and business magazines Strong society/lifestyle publications Specialised sports newspapers, A few local language publications Reach and appeal hampered by relatively low literacy levels and disposable income The print media has strong private ownership with no government influence/interference

Television
One major federal government owned national TV network with emphasis on government and public service content Three privately owned regional networks distributing to a few strong commercial cities Some strong regional and local stations in several states across the country Reach is hampered by challenges of infrastructure (frequent power outages), and content Cable TV, offering better packaged entertainment and news content, is a strong force that draws a good percentage of the upmarket audience away from local television

Radio
A very strong channel across the entire country with the best rate of penetration to semi urban and rural communities Cuts across all audience targets The music/entertainment focused FM stations have special appeal to the youth and lifestyle oriented audiences One major federal government owned national radio network with emphasis on government and public service content Strong privately owned FM stations in all major cities

Wire services
All the major international wire services operate in Nigeria News agency of Nigeria is the country’s wire service

Alternative Media
Various alternative media exist for use in the consumer PR/marketing, development communication and dissemination of public service messages