HONEYWELL GROUP
THE TASK
Develop and execute a PR campaign that will resonate across all the IPO's target group, with view of instilling confidence in the buying public.
CHALLENGE
The campaign opened at a time when the trend in the stock market was very bearish. Market capitalization had reduce by double digits. Hence, the major challenge was convincing a very wary buying public that the company was good enough to risk their investment.
THE RESULTS
Over 200 print media mentions;20 TV news mentions; 180 radio news mentions exponential increase in the share-of-voice of the company.; The PR value of the company was worth $845,647.
HONEYWELL FLOUR MILLS
Initial Public Offer (IPO)
THE TASK
Develop and execute a PR campaign that will resonate across all the IPO's target group, with view of instilling confidence in the buying public.
CHALLENGE
The campaign opened at a time when the trend in the stock market was very bearish. Market capitalization had reduce by double digits. Hence, the major challenge was convincing a very wary buying public that the company was good enough to risk their investment.
THE RESULTS
Over 200 print media mentions;20 TV news mentions; 180 radio news mentions exponential increase in the share-of-voice of the company.; The PR value of the company was worth $845,647.
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